Finding ways to connect with your target audience can be difficult. The transition to digital in recent years has only made it more difficult, with people eating content at an incredibly fast pace in many different formats. As such, it is no longer enough to produce content simply. Now it has to be mandatory and authentic, or you run the risk of making a fuss. One of the most popular digital marketing strategies is video because it provides consumers with an exciting experience. Businesses everywhere are seeing the power of video (external links) in marketing, and statistics prove their importance: Video in email increased click-through rate by 200-300% Shocking 64% of buyers are more likely to buy something after watching the video. Video with a list of immovable property has 403% more inquiries that are not. Still, even this new marketing technique is evolving rapidly, and the next marketing frontier is drone footage. While not every industry can benefit from this style of video, most include estate agents, event consultants, retailers, personal trainers, photographers and more. If you've thought about putting pressure on drone video, but aren't convinced yet about its value, you're in the right place. Drone Footage Here is some ways to promote your video marketing efforts. 1. It puts you ahead of your competition As virtual reality (VR) enters the mainstream over the next few years, marketers working on mastering the latest trends, including drone footage. A lot of people at Tech think that looks like we're going to have that happen soon, with Facebook's 2014 2 billion acquisition of Oculus in 2014 and Apple's recent acquisition of three major VR companies. Stepping into the field with drone footage gives you access to new resources and connections that you may need to bring VR into your marketing in the future. 2. You can provide a more memorable web experience Drone footage is mesmerizing regardless of the video - and when you want your potential customers to be as mesmerized and engaged as possible. When they land on your website, where you expect them to make a purchase or fill out a lead form, many small businesses can take advantage of this opportunity to gain the attention of potential customers at a crucial moment. For example, Paul Moore, founder of Smith Mountain Homes, saw the potential of using drones for his business and took advantage of it: "Our goal was to create the best lakefront reality website in the United States. We saw the video, and thought, we're selling an experience, we're selling a dream, we're selling a beautiful Lake Front Mountain Resort. "Smith Mountain Homes is Virginia's best secret, so we decided to do a drone video," Moore said. Because the drone footage is on the homepage of Smith Mountain Homes, he found that the time on the homepage had increased, which he thought was the result of the video. 3. It can help you stand up Many industries and marketing professionals have already mastered the use of video as a marketing strategy, and we've seen how it all unfolds: tasty cooking lessons, all Before the personal experience, documentary-style and much more. However, not everyone has a drone video adventure, which helps you in social feeds. For example, sharing drone footage of a new property or piece of land will get more attention than some images. More referrals and first-time customers can be generated because all of a sudden, you are "the company that has the awesome drone videos!" 4. You can hear the same story. One of the best ways to use drones for promotional videos marketing is to tell the whole story. Best of all, even when you tell the same level with regular video, it won't be as effective as using a drone because you can capture shots that wouldn't be possible otherwise. It gives new life to construction projects, product demonstrations, and videos of partner and user profiles. Here are some ideas for using drone video to tell stories in specific industries: In the world of extreme sports, use drone footage to capture the story of an extreme athlete from above, in which they prefer what they like. For example, Red Bull has been using drone footage for years. See how they do it with a behind-the-scenes video. As a clothing retailer, you can use a drone to capture your annual sales and the crowds of visitors. Outerwear retailers can use their footage to put their products into action. The same can be said for sports retailers and manufacturers. Outdoor groups can use personal trainer drones to capture exercise, which is especially useful in natural places, or at sunset or sunrise. Uses drones for people selling real estate agents 'homes and possibly surveys areas around buyers' homes. 5. It makes it more and more interesting Improves the connection between your business and your business, and drones are a fun way to have more interest and heart examination than your BST. Use it to live in the office, have fun at large group lunches or get better, on a day when space is tight. If you already provide aerial photography service want to master video marketing, now is the time to invest in drones. But there are no limits to where you can go beyond drones, which make filming a challenging journey.
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